You’ve heard about it in the office, read about it in the New York Times, and maybe even demoed it in the NYC Samsung store — virtual reality is here and is capturing the curiosity of consumers and transforming the way businesses operate.
Marketers, gamers, teachers, entrepreneurs, producers, you name it — everyone wants a piece of the shiny new industry. Why now?
See also: What brands need to know about AR and VR
VR has been around for decades and yet, according to Google, search volume about the topic has increased by 400 percent in the past year alone

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Internet of Things