Welcome

Jeffrey Veffer is a seasoned Product Innovation and Strategy leader with a track record of delivering successful products and innovative services. He is known for his ability, through research and collaboration, to identify the key elements of great ideas, and to provide effective strategies to get the enterprise excited and committed to delivering greater value to the business and its customers.  He excels at helping organizations solve problems that have both tangible and strategic aspects, leveraging his background and experience in scientific methods and creative visioning.

Jeffrey has helped large clients realize their business vision and objectives through the lens of understanding deep customer needs and improved user experience. Recently, some of the initiatives he’s lead include an innovative trial platform to easily and cost-effectively gather comprehensive customer feedback using interactive tools; and an internal process to integrate research, intensive customer understanding and market/competitive knowledge into the enterprise product development environment. Currently he is a partner in Brandsential.

Formerly, he was with Bell Canada as Associate Director of Innovation and Strategy in the Consumer Services area, part of the Consumer Segment. Bell’s Consumer Segment also houses the Sympatico portal and ISP, and provides wireline local telephone access with over 13M lines in service to homes and businesses across Canada.

Prior to this position, Jeffrey was a member of Bell’s New Product Introduction team, developing products and services for the Enterprise market. Two key projects he managed included an innovative National Dial Point of Sale network, and Security solutions for large enterprises.

Before embarking on graduate studies, Jeffrey was Technical Specialist at Excite Canada/@Home Canada where he lead and managed the start-up of their streaming media solution, as well as the ongoing video production and content delivery operations for Canada’s largest broadband cable network.

Forming the foundation for his work at Excite Canada was his position as Multimedia Editor for Discovery Channel Canada’s groundbreaking science and technology portal, EXN.CA. Jeffrey was responsible for co-ordinating content and features from the television network, and adapting and enhancing them for use on the World Wide Web.

He is a frequent attendee at Web 2.0 and startup conferences which keeps him on the latest advances in interactive development. Jeffrey has a Bachelor of Science from the University of Toronto, a Bachelor of Architecture from the University of Waterloo and an M.B.A. from Queen’s University.