<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.1" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Welcome to JeffreyVeffer.com</title>
<category>Innovation</category> <category>Reno</category>	<link>http://jeffreyveffer.com</link>
	<description>Let me explain a few things about myself....</description>
	<pubDate>Thu, 13 Nov 2008 22:06:06 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
	<language>en</language>
			<item>
		<title>Lets hope the price is right</title>
		<link>http://jeffreyveffer.com/2008/11/13/lets-hope-the-price-is-right/</link>
		<comments>http://jeffreyveffer.com/2008/11/13/lets-hope-the-price-is-right/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 22:05:38 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[reno]]></category>

		<category><![CDATA[construction]]></category>

		<category><![CDATA[cupboard]]></category>

		<category><![CDATA[faucet]]></category>

		<category><![CDATA[kitchen]]></category>

		<category><![CDATA[sink]]></category>

		<category><![CDATA[tile]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/11/13/lets-hope-the-price-is-right/</guid>
		<description><![CDATA[Late last week we had a meeting with our designer on the kitchen reno and formalized the plan. She brought in a Richlieu catalog with all sorts of organization devices so we could go through it and pick the things that we thought would be useful. Its pretty seductive to look at all the “labour-saving” [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Lets hope the price is right", url: "http://jeffreyveffer.com/2008/11/13/lets-hope-the-price-is-right/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />Late last week we had a meeting with our designer on the kitchen reno and formalized the plan. She brought in a <a href="http://www.richelieu.com/produit/index.php?id=1001759" title="Hardware" target="_blank">Richlieu </a>catalog with all sorts of organization devices so we could go through it and pick the things that we thought would be useful. Its pretty seductive to look at all the “labour-saving” products, but as we are sure to find out, they really can inflate the price of the job!<br />
After the meeting we ran out to get a sense of what fixtures would be (sink, faucet). I had no idea that these things were pricier than rhinestones at an Elvis convention. (And just as flashy too!) We took a look at some tiles for the backsplash and got some pictures so we could get some direction from Carol. So far, the elevations show a recessed niche in the wall which would be highlighted with feature tiles and would be for oils, pepper grinder etc. The field tile would be simple and not too busy as the space is too small for a lot of detail.</p>
<table width="102" align="left" bgcolor="#ebebeb" border="0" cellpadding="2" cellspacing="2">
<tr>
<td width="1"><a href="http://farm4.static.flickr.com/3068/3028496696_3c75fb2d9e.jpg"><img src="http://farm4.static.flickr.com/3068/3028496696_3c75fb2d9e_m.jpg" align="left" border="0" /></a></td>
</tr>
<tr>
<td>
<p align="center"><font size="-2"><em>Backsplash tile v1.0.</em></font></p>
</td>
</tr>
</table>
<p><br clear="all" /></p>
<table width="102" align="left" bgcolor="#ebebeb" border="0" cellpadding="2" cellspacing="2">
<tr>
<td width="1"><a href="http://farm4.static.flickr.com/3035/3027665759_09ab912900.jpg"><img src="http://farm4.static.flickr.com/3035/3027665759_09ab912900_m.jpg" align="left" border="0" /></a></td>
</tr>
<tr>
<td>
<p align="center"><font size="-2"><em>or maybe this one? Backsplash tile v1.1.</em></font></p>
</td>
</tr>
</table>
<p><br clear="all" /></p>
<p>The next step is to get high level pricing on the boxes and doors so we can see if we are in the ballpark. Then we can estimate on the cost for the construction elements (electrical, structural, HVAC etc.). I am crossing my fingers!</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Lets+hope+the+price+is+right&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F11%2F13%2Flets-hope-the-price-is-right%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/11/13/lets-hope-the-price-is-right/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Design and HP- Boosting sales in tough times</title>
		<link>http://jeffreyveffer.com/2008/11/06/design-and-hp-boosting-sales-in-tough-times/</link>
		<comments>http://jeffreyveffer.com/2008/11/06/design-and-hp-boosting-sales-in-tough-times/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 23:56:08 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[computer]]></category>

		<category><![CDATA[HP]]></category>

		<category><![CDATA[PC]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/11/06/design-and-hp-boosting-sales-in-tough-times/</guid>
		<description><![CDATA[
I have been a big believer in design and the benefits not only to consumers, but to the bottom line. There are various studies out there which show that there are direct financial benefits to “good” design but its interesting to see which companies are heading down the design path and for what reasons.
In a [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Design and HP- Boosting sales in tough times", url: "http://jeffreyveffer.com/2008/11/06/design-and-hp-boosting-sales-in-tough-times/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" /><meta http-equiv="Content-Type" content="text/html; charset=utf-8" /><meta name="ProgId" content="Word.Document" /><meta name="Generator" content="Microsoft Word 11" /><meta name="Originator" content="Microsoft Word 11" /></p>
<link href="file:///C:%5CUsers%5CJeffrey%5CAppData%5CLocal%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List" /><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="State"></o:smarttagtype>I have been a big believer in design and the benefits not only to consumers, but to the bottom line. There are various studies out there which show that there are direct financial benefits to “good” design but its interesting to see which companies are heading down the design path and for what reasons.
<p>In a recent <a href="http://www.bloomberg.com/apps/news?pid=20601204&amp;sid=aPJKwtRYOIEI" target="_blank">Bloomberg article,</a> HP is focusing on design to help it widen its lead over 2nd place Dell in terms of sales of computers. With an eye to <a href="http://apple.com" target="_blank">Apple</a>, it has started producing machines in a variety of colors and materials that challenge previous wisdom that computers are “boring beige boxes.”</p>
<p>Taking a page from one of its competitors is nothing new in the PC business but HP is aiming to deliver “lighter, more stylish laptops at prices that beat or match those of Dell. With little to separate the machines&#8217; performance, design may be the tipping point.” As Roger Kay president of researcher Endpoint Technologies Associates Inc. in Wayland, Massachusetts explains, “They&#8217;re not charging a premium for design &#8212; they&#8217;re just doing great design.”</p>
<p>What is really interesting is the way HP is introducing design to its line-up. Since the company started to understand that design is a differentiator, they have made “cultural shifts” in order to foster this type of thinking within the ranks. In an early meeting with designers, PC chief Todd Bradley told employees that PCs should be an “object of desire and possession” and that designers had permission to explore form and function not just cut costs. “Not only did they have the permission to be creative and design beautiful products, it was a mandate,&#8221; said Bradley, 49. “We made design a very visible priority.&#8221;</p>
<p>The team even has a different physical environment in which to work reflecting the increased focus on design with frosted glass Hermann Miller partitions rather than the grey cubes housing workers in the rest of the company.</p>
<p>The team is challenged to think about all aspects of the value chain, not only the end product. For instance, the company is re-thinking its shipping process, slimming down the amount of packaging used not only to cut costs and get more units on a skid but using less polystyrene is better for the environment. In looking at the way colors and designs are laid down on the laptop cases the company switched to a process called imprinting which is used in car detailing and fuses the designs right onto the material. This has improved the yield of units coming off the assembly line to 90% from 60%. In fact HP is working with BestBuy to offer special edition notebooks to target groups such as students, gamers and women.</p>
<p>This focus on design is estimated in a recent Sanford C. Bernstein &amp; Co. report to help boost sales 6% over its rivals in the coming year as customers in challenging times become more discerning in their PC purchases. Not one to be outdone, Dell has introduced new colors to its laptop line and is rumoured to be completely revamping its line-up within the year.</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Design+and+HP-+Boosting+sales+in+tough+times&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F11%2F06%2Fdesign-and-hp-boosting-sales-in-tough-times%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/11/06/design-and-hp-boosting-sales-in-tough-times/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New shed&#8230; (why you ask?)</title>
		<link>http://jeffreyveffer.com/2008/11/03/new-shed-why-you-ask/</link>
		<comments>http://jeffreyveffer.com/2008/11/03/new-shed-why-you-ask/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 20:25:27 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[reno]]></category>

		<category><![CDATA[backyard]]></category>

		<category><![CDATA[car]]></category>

		<category><![CDATA[Shed]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/11/03/new-shed-why-you-ask/</guid>
		<description><![CDATA[ Well because people kept running into it&#8230;as you can see from this post, I just last year spent a bunch of time replacing the old one which had the same problem.
Its not like it is in the middle of the road or even really that close to it. It just seemed to be a magnet [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "New shed&#8230; (why you ask?)", url: "http://jeffreyveffer.com/2008/11/03/new-shed-why-you-ask/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" /> Well because people kept running into it&#8230;as you can see from <a href="http://jeffreyveffer.com/2007/05/22/finished-the-shed/" target="_blank">this post</a>, I just last year spent a bunch of time replacing the old one which had the same problem.</p>
<p>Its not like it is in the middle of the road or even really that close to it. It just seemed to be a magnet for car bumpers and the like.</p>
<p>I think people use our parking area as a turn around because this old shed got more and more dented up over this summer.</p>
<table align="left" bgcolor="#ebebeb" border="0" cellpadding="2" cellspacing="2" width="102">
<tr>
<td width="1"><a href="http://farm4.static.flickr.com/3031/3000578872_6b4619c745.jpg"><img src="http://farm4.static.flickr.com/3031/3000578872_6b4619c745_m.jpg" align="left" border="0" /></a></td>
</tr>
<tr>
<td>
<p align="center"><font size="-2"><em>&#8230;And I didn&#8217;t even paint a target on it.</em></font></p>
</td>
</tr>
</table>
<p><br clear="all" /></p>
<p>In fact our neighbor is doing a big reno on his house and seems like one of his contractors backed into it by mistake a few months ago. No real problem, because he left a note that it was his fault and a phone number so it just took a while to get things arranged so I could take down the old one and put up the new one.</p>
<table align="left" bgcolor="#ebebeb" border="0" cellpadding="2" cellspacing="2" width="102">
<tr>
<td width="1"><a href="http://farm4.static.flickr.com/3202/2999738973_3d2e93ea85.jpg"><img src="http://farm4.static.flickr.com/3202/2999738973_3d2e93ea85_m.jpg" align="left" border="0" /></a></td>
</tr>
<tr>
<td>
<p align="center"><font size="-2"><em>Taking it down took only about an hour.</em></font></p>
</td>
</tr>
</table>
<p><br clear="all" /></p>
<p>The new one was really easy to put together and I&#8217;d really recommend it to anyone looking for a 6&#215;6 shed. I even put it together 99% by myself; the only time I needed my wife&#8217;s help was to put in the window on the last step which was good because it was pretty cold yesterday and I wanted to get inside!</p>
<table align="left" bgcolor="#ebebeb" border="0" cellpadding="2" cellspacing="2" width="102">
<tr>
<td width="1"><a href="http://farm4.static.flickr.com/3007/2999739307_5a535e56a9.jpg"><img src="http://farm4.static.flickr.com/3007/2999739307_5a535e56a9_m.jpg" align="left" border="0" /></a></td>
</tr>
<tr>
<td>
<p align="center"><font size="-2"><em>The new shed went together really well. (Pardon the makeshift nature of the sign.. ahem.)</em></font></p>
</td>
</tr>
</table>
<p><br clear="all" /></p>
<p>Now next task is to put up a more permanent barrier in front of it quick to protect it from anyone else. (The one that is there I put together pretty much in the dark from whatever I had on hand.)</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=New+shed%26%238230%3B+%28why+you+ask%3F%29&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F11%2F03%2Fnew-shed-why-you-ask%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/11/03/new-shed-why-you-ask/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Kitchen plans and priorities</title>
		<link>http://jeffreyveffer.com/2008/10/27/kitchen-plans-and-priorities/</link>
		<comments>http://jeffreyveffer.com/2008/10/27/kitchen-plans-and-priorities/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 18:59:24 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[reno]]></category>

		<category><![CDATA[construction]]></category>

		<category><![CDATA[flooring]]></category>

		<category><![CDATA[fridge]]></category>

		<category><![CDATA[HVAC]]></category>

		<category><![CDATA[kitchen]]></category>

		<category><![CDATA[sketch]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/10/27/kitchen-plans-and-priorities/</guid>
		<description><![CDATA[Late last week we had our second real meeting with our designer Carol and we got to see the plans she drew up based on the output of our first meeting.






Design at the early stage is fun. The budget prioritization comes later.




One reason that a designer is a real solid addition to a renovation project [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Kitchen plans and priorities", url: "http://jeffreyveffer.com/2008/10/27/kitchen-plans-and-priorities/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />Late last week we had our second real meeting with our designer Carol and we got to see the plans she drew up based on the output of our first meeting.</p>
<table align="left" bgcolor="#ebebeb" border="0" cellpadding="2" cellspacing="2" width="102">
<tr>
<td width="1"><a href="http://farm4.static.flickr.com/3168/2979108588_f100ec0f00.jpg"><img src="http://farm4.static.flickr.com/3168/2979108588_f100ec0f00_m.jpg" align="left" border="0" /></a></td>
</tr>
<tr>
<td>
<p align="center"><font size="-2"><em>Design at the early stage is fun. The budget prioritization comes later.</em></font></p>
</td>
</tr>
</table>
<p><br clear="all" /></p>
<p>One reason that a designer is a real solid addition to a renovation project is their perspective as an “impartial” outside observer (in addition to their skills in assembling trades, know how about the process, design sense… I could go on.) During that first meeting Carol was quite detailed in her approach to finding out how we use our current kitchen and what we’d like to see in an improved one especially what some of our priorities are. This really helped as I think when you live with a situation for a while you overlook some of the big moves you could undertake that would help out further down the line.</p>
<p>One thing I mentioned was currently the fridge sits almost right in front of the rear door, so even though we put in a full glass door (see <a href="http://jeffreyveffer.com/2006/09/26/out-with-the-old-door-in-with-the-new/" target="_blank">this post</a> for more on that!) the bulk of the appliance blocks out a fair amount of light from coming into the kitchen. Now normally this wouldn’t be too much of an issue, but given that our house is so narrow and close to our neighbours, we don’t have any side lighting. (We have a narrow window on the dining room, but after about 12:30pm the sun moves around the rear of the house and that area goes into shadow.) The predominant light source is the back of the house since it faces south.</p>
<p>But one of my top 3 frustrations with the current layout is that when all of us come in the back door it is a traffic nightmare with boots, coats, dogs, bags flying everywhere, especially if it is cold or raining out. But I understand that because of the size of the space adding more program to a “kitchen” would be even more of a challenge. But there are always tradeoffs in any type of design job; so rare are those optimum conditions where all the stars align and things work out perfectly. So how are we doing so far?</p>
<p>Carol brought over two sketches: one moved the sink to the extreme south end of the kitchen and moved the range to the opposite end of the counter run. The big move in this one was closing up the existing window (what?) and replacing it with two thinner ones on either side of the <a href="http://www.acronymfinder.com/HVAC.html" target="_blank">HVAC </a>duct. Did I mention there is a duct which supplies the second floor right smack dab in the middle of the rear wall?<br />
The second one moves the fridge pretty much diagonally opposite to where it is now and the sink moves to the west wall. Now it becomes interesting! We took this concept and tweaked it a bit on the weekend so that maybe if we can move that HVAC duct a foot or so to the right, we can have a larger window.</p>
<table align="left" bgcolor="#ebebeb" border="0" cellpadding="2" cellspacing="2" width="102">
<tr>
<td width="1"><a href="http://farm4.static.flickr.com/3230/2979107520_a1c48e93b4.jpg"><img src="http://farm4.static.flickr.com/3230/2979107520_a1c48e93b4_m.jpg" align="left" border="0" /></a></td>
</tr>
<tr>
<td>
<p align="center"><font size="-2"><em>Very rough sketch but you can see that the west wall is alot cleaner as the fridge is now tucked away behind the stub wall.</em></font></p>
</td>
</tr>
</table>
<p><br clear="all" /></p>
<p>We are now trying to figure out how to maximize the amount of counter run on the east wall by putting the microwave into the uppers and maybe putting the sink into the corner on a diagonal, but I am not convinced of the diagonal sink and if we did this we’d have to swap the range over to the other side and figure out how to duct the range hood.</p>
<p>Next stage when we see if all this fits is to get preliminary costing on a scheme. Never the fun part because it usually means really getting down to what is important and what is only a nice to have because like everything else, it will come down to priorities and tradeoffs.<br />
<em><br />
Ever had a diagonal sink? Let me know your thoughts!</em></p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Kitchen+plans+and+priorities&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F10%2F27%2Fkitchen-plans-and-priorities%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/10/27/kitchen-plans-and-priorities/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Starting at the beginning</title>
		<link>http://jeffreyveffer.com/2008/10/09/starting-at-the-beginning/</link>
		<comments>http://jeffreyveffer.com/2008/10/09/starting-at-the-beginning/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 00:43:36 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[customer needs]]></category>

		<category><![CDATA[kitchen]]></category>

		<category><![CDATA[reno]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/10/09/starting-at-the-beginning/</guid>
		<description><![CDATA[Those of you with a sharp memory will remember that when I did the basement reno, I neglected to document it until I was a few weeks in. Not to make that same mistake again, I decided to bring you all the details (at least as many as I care to put pixel to screen) [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Starting at the beginning", url: "http://jeffreyveffer.com/2008/10/09/starting-at-the-beginning/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />Those of you with a sharp memory will remember that when I did the basement reno, I neglected to document it until I was a few weeks in. Not to make that same mistake again, I decided to bring you all the details (at least as many as I care to put pixel to screen) in our upcoming kitchen renovation.</p>
<p>Yes that&#8217;s right; I said <strong>kitchen renovation</strong>. The two words that strike fear into any man. Because there are issues with the kitchen. That&#8217;s right issues. In our case its a distinct lack of storage and organization on the surface. But of course it goes deeper than that and maybe over the next 6 months or so, we can start to get into how we address those issues.</p>
<p>But for now we&#8217;ve brought in a specialist; an Interior Designer who has done many kitchens. So after our first meeting and a long questionaire that we went over, she is putting together a plan to address our &#8216;wish list.&#8217;  I think that our list is so long we&#8217;d have to have a kitchen 10 times the size to fit it all in but I am hopeful she can prioritize what we need versus what we want. Tall order yes, but its still the beginning of the project!</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Starting+at+the+beginning&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F10%2F09%2Fstarting-at-the-beginning%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/10/09/starting-at-the-beginning/feed/</wfw:commentRss>
		</item>
		<item>
		<title>An end to Shampoo, rinse and repeat?</title>
		<link>http://jeffreyveffer.com/2008/05/05/an-end-to-shampoo-rinse-and-repeat/</link>
		<comments>http://jeffreyveffer.com/2008/05/05/an-end-to-shampoo-rinse-and-repeat/#comments</comments>
		<pubDate>Tue, 06 May 2008 00:50:49 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Proctor and Gamble]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[shampoo]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/05/05/an-end-to-shampoo-rinse-and-repeat/</guid>
		<description><![CDATA[I was taking a look at a bottle of shampoo the other day and remembered the story about how a Proctor and Gamble marketer came up with the concept of “Shampoo, rinse and repeat.” I have to ask: is this really better for the customer? Is it going to get an average customer&#8217;s hair twice [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "An end to Shampoo, rinse and repeat?", url: "http://jeffreyveffer.com/2008/05/05/an-end-to-shampoo-rinse-and-repeat/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />I was taking a look at a bottle of shampoo the other day and remembered the <a target="_blank" href="http://www.smallbusinessunmarketing.com/2008/02/rinse-and-repea.html">story </a>about how a Proctor and Gamble marketer came up with the concept of “Shampoo, rinse and repeat.” I have to ask: is this really better for the customer? Is it going to get an average customer&#8217;s hair twice as clean? Did they ask to use twice as much shampoo? According to the story, its probably more of a benefit for the manufacturer, than the customer.</p>
<p>In fact, this used to be the holy grail for marketing; selling more products that the customers maybe didn&#8217;t necessarily want. So I&#8217;m looking at maybe a return to traditional marketing where actually retailers and manufacturers ask customers what they want and give it to them.</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=An+end+to+Shampoo%2C+rinse+and+repeat%3F&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F05%2F05%2Fan-end-to-shampoo-rinse-and-repeat%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/05/05/an-end-to-shampoo-rinse-and-repeat/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bill Buxton - Design Culture and Apple&#8217;s success</title>
		<link>http://jeffreyveffer.com/2008/04/15/bill-buxton-design-culture-and-apples-success/</link>
		<comments>http://jeffreyveffer.com/2008/04/15/bill-buxton-design-culture-and-apples-success/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 00:26:25 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[iPod]]></category>

		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/04/15/bill-buxton-design-culture-and-apples-success/</guid>
		<description><![CDATA[I’ve always thought that Bill Buxton had a good view on what was essential in design and technology. Even way back when I saw him in 1996 or 1997 when he was at Alias Wavefront he caused me to think about how Design impacts how we interact with products on a daily basis.
Now having done [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Bill Buxton - Design Culture and Apple&#8217;s success", url: "http://jeffreyveffer.com/2008/04/15/bill-buxton-design-culture-and-apples-success/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" /><img border="0" vspace="5" align="left" width="200" src="http://farm3.static.flickr.com/2323/2439096528_4ec178bed1_o.jpg" hspace="5" alt="Buxton" height="137" />I’ve always thought that <a href="http://www.billbuxton.com/">Bill Buxton </a>had a good view on what was essential in design and technology. Even way back when I saw him in 1996 or 1997 when he was at <a href="http://en.wikipedia.org/wiki/Alias_Systems_Corporation">Alias Wavefront </a>he caused me to think about how Design impacts how we interact with products on a daily basis.</p>
<p>Now having done innovation from the inside of a large corporation, I can’t agree with his view more. It sounds like he could be talking about my (or I bet 90%) of the organizations out there when he recalls stories from his experience. His view is that many companies still need to be convinced of the value of design and how design affects (and requires) co-ordination with all parts of the organization.</p>
<p>But this is not design (or “Design”) that is the equivalent to window dressing or chrome or garish menus, but really a holistic approach to approaching problems. One of the questions he answered at the conclusion of his talk revolved around how he would characterize design. In addition the aforementioned “way of thinking” he very emphatically stated that it was not traditional problem solving, but a way to facilitate a conversation. In fact he mentioned that design is probably the “most negative” profession out there as it required a continual progression from a blank sheet of paper (millions of possibilities) to exactly one, with all the rest being thrown out!</p>
<p>But seems to be redeeming about this process is the conversation and improvement it causes as the ideas are thrown out; each idea informs the next to make it even better than it could have been on its own. This however, requires that design is supported at the proper level in the corporation, which he noted was part of the success of <a href="http://apple.com">Apple </a>and part of the continuing lack of progress in the 90% of other organizations currently producing products.</p>
<p>During the early days of Industrial Design, designers such as <a href="http://en.wikipedia.org/wiki/Walter_Dorwin_Teague">Walter Teague</a>, <a href="http://en.wikipedia.org/wiki/Harley_J._Earl">Harley Earl </a>and <a href="http://en.wikipedia.org/wiki/Henry_Dreyfuss">Henry Dreyfuss</a> brought something unique to large organizations; how to differentiate their products based on context. They also had a distinct advantage in the early days as they reported in to very high levels in the company, usually the President or CEO (partially because they were “expensive”) but also because they could bring something distinctive to products which were becoming quite similar in customer’s eyes.</p>
<p>Today most design firms report into levels below senior management (in large organizations) and at this point are “positioned to fail.” He went on to ask the audience several hard questions:</p>
<ul>
<li>Is Design an Executive level position at your company?</li>
<li>If not how can you claim it’s important?</li>
<li>If it isn’t what message are you delivering to your employees?</li>
</ul>
<p>The key message was that firms have to stop paying lip service to the value of design and actually incorporate it into the strategic decisions of the company.</p>
<p>This lead to a quote from one of Buxton’s mentors, <a href="http://en.wikipedia.org/wiki/Alan_Kay">Alan Kay:</a></p>
<blockquote><p>“It takes almost as much creativity to understand a good ida as it is to have it in the first place.”</p></blockquote>
<p>Upon which Buxton added his corollary:</p>
<blockquote><p>“It takes even more creativity to make an idea real as it is to have on in the first place,”</p></blockquote>
<p>which I can wholly agree with given my experience in product development!</p>
<p>So where it really gets interesting is his assertion that you need a design culture, not just products to be successful in a chosen industry and he (of course) gives Apple as an example.</p>
<p>In 1993 when Apple’s stock price was declining, future head designer <a href="http://en.wikipedia.org/wiki/Jonathan_Ive">Jonathan Ives</a> started at the company. Through the next two CEOs the stock price declined further (likely through no fault of Ives) until the Apple board brought Steve Jobs back to the company and the rest, as they say is history, with the introduction of the iMac and later the iconic iPod.</p>
<p>So what did Jobs change? Buxton just mentions that Jobs became the Chief Design Officer and promoted the value of design throughout the company. And the remarkable thing to keep in mind is that he did it with largely the same staff that was around during the previous leaders’ tenure. He really just gave the existing staff the tools they needed and the right support to be able to execute on those good ideas.</p>
<p>You may ask what about the Apple G4 cube and hockey puck mouse? Well design is not always about a straight path to success and those “failures” positioned the company to really hit the ball out of the park on their next endeavors. Which meant that the conversation (and risk tolerance for failure) had to exist in the company or they wouldn’t be able to come back and build successful, game-changing products after previous ones failed to catch on in the market.  And it also suggests that corporate culture can change to support design if it is supported from the top and becomes a part of the organizations conversations to deliver contextual products customers crave.</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Bill+Buxton+-+Design+Culture+and+Apple%26%238217%3Bs+success&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F04%2F15%2Fbill-buxton-design-culture-and-apples-success%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/04/15/bill-buxton-design-culture-and-apples-success/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Richard Florida interview - Who&#8217;s your City?</title>
		<link>http://jeffreyveffer.com/2008/04/09/richard-florida-interview-whos-your-city-pt-1/</link>
		<comments>http://jeffreyveffer.com/2008/04/09/richard-florida-interview-whos-your-city-pt-1/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 00:03:02 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[city]]></category>

		<category><![CDATA[clustering]]></category>

		<category><![CDATA[geography]]></category>

		<category><![CDATA[Richard Florida]]></category>

		<category><![CDATA[singles map]]></category>

		<category><![CDATA[urban]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/04/09/richard-florida-interview-whos-your-city-pt-1/</guid>
		<description><![CDATA[I recently had a chance to see Richard Florida speak at the launch of his new book, &#8220;Who&#8217;s your City&#8221; hosted at the Rotman School of Business at the University of Toronto. He was ostensibly being interviewed by his old friend Meric Gertler, but he was able move the conversation fluidly from the question at [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Richard Florida interview - Who&#8217;s your City?", url: "http://jeffreyveffer.com/2008/04/09/richard-florida-interview-whos-your-city-pt-1/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" /><img border="0" vspace="3" align="left" src="http://farm4.static.flickr.com/3150/2439096636_d3e1711aa6_o.jpg" hspace="3" />I recently had a chance to see <a target="_blank" href="http://en.wikipedia.org/wiki/Richard_Florida">Richard Florida </a>speak at the launch of his new book, <a target="_blank" href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FWhos-Your-City-Creative-Important%2Fdp%2F0465003524%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1207785941%26sr%3D8-1&amp;tag=jeffrinnov-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">&#8220;Who&#8217;s your City&#8221;</a> hosted at the <a target="_blank" href="http://www.rotman.utoronto.ca/index.html">Rotman School of Business </a>at the <a target="_blank" href="http://www.utoronto.ca/index.html">University of Toronto</a>. He was ostensibly being interviewed by his old friend <a target="_blank" href="http://www.geog.utoronto.ca/info/faculty/Gertler.htm">Meric Gertler</a>, but he was able move the conversation fluidly from the question at hand to such topics as keeping talent in Atlantic Canada and even on the &#8220;Singles index.&#8221; But more on that in a moment&#8230;.</p>
<p>He started out by mentioning that one of the working titles for the book was &#8220;Why Place Matters&#8221; but upon finishing the draft felt that the title of &#8220;Who&#8217;s your City&#8221; really captured the essence of the book better. Because as he noted, with increased global mobility of everything from goods and services to citizens, where you choose to set up shop and live out your life can be a very telling indicator of how successful you&#8217;ll be in life.</p>
<p>Common wisdom says that advanced in communication technology combined with advances in transportation technology means that the world would tend to become more decentralized as in &#8220;<a target="_blank" href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FWorld-Flat-3-0-History-Twenty-first%2Fdp%2F0312425074%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1207785172%26sr%3D8-1&amp;tag=jeffrinnov-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">The world is Flat</a>&#8221; by Thomas L. Friedman. Or basically that with a PC and broadband you would be able to work anywhere. But Florida said this is only about half of the explanation. These advances are not spread evenly throughout the world and as a result, would lead to clustering around certain centers.</p>
<p>As further evidence, this year (2008) more than half of the world&#8217;s population will live in cities and that in around 200 or so nations on earth there are only about 40 &#8220;Mega-regions&#8221; that really matter. These regions have less than 20% of the world&#8217;s population but produce more than two-thirds of the world&#8217;s output and 80% of the world&#8217;s innovation.</p>
<p>But what if you&#8217;re unlucky enough to have missed out on the opportunity to be born (or live) in one of these Mega-Regions? How can these areas like <a target="_blank" href="http://maps.google.ca/maps?num=100&amp;hl=en&amp;rls=GGLJ,GGLJ:2007-45,GGLJ:en&amp;pwst=1&amp;resnum=0&amp;q=Pittsburgh,+PA,+USA&amp;um=1&amp;ie=UTF-8&amp;sa=X&amp;oi=geocode_result&amp;resnum=1&amp;ct=title">Pittsburg </a>or <a target="_blank" href="http://maps.google.ca/maps?num=100&amp;hl=en&amp;rls=GGLJ,GGLJ:2007-45,GGLJ:en&amp;q=Hamilton,+ON,+Canada&amp;um=1&amp;ie=UTF-8&amp;sa=X&amp;oi=geocode_result&amp;resnum=1&amp;ct=title">Hamilton </a>(his examples, not mine!) help to transform themselves? There are two main things to recognize:</p>
<ul>
<li>Urban policy transforms economic policy (not just social policy);</li>
<li>People policies are the key to a vibrant economy (attracting Artists, musicians etc.)</li>
</ul>
<p>The key to understanding this is to keep in mind that the manufacturing jobs that made these &#8220;blue-collar&#8221; areas great in and around the turn of the 20th century (with Union involvement and increasing wages) have largely disappeared in favour of service economy jobs which are by and large less lucrative. So these cities must fight a battle against a rapidly increasing vacuum, sucking prosperity out of these cities to more &#8220;attractive&#8221; Mega-Regions.</p>
<p>Another topic that has caused some debate is Florida&#8217;s assertion that regions exhibit their own personality and that certain people are drawn to these personalities. Among the five kinds of personalities are &#8220;extroverts&#8221; and those that are &#8220;open to experience.&#8221; Those that are open to experience tend to migrate and cluster where they can &#8220;identify&#8221; with the regional personality. The critical message in this discussion is that one needs to understand the regional profile (and make sure it matches yours at that time) or you won&#8217;t be happy with your choice (or lack of choice).</p>
<p>To switch gears Gertler asked Florida what drew him to Toronto (besides the great <a target="_blank" href="http://www.rotman.utoronto.ca/prosperity/">job opportunity</a>)? His answer surprised more than a few audience members in that he asserted that Toronto is one of two great cities in North America! To further his point he noted that the city is on the upswing and he really sees that he has an ability to make an impact (and it certainly helped his case when he mentioned that the city was a hybrid entertainment/ creative centre, with a heart!)</p>
<p>When asked about the <a target="_blank" href="http://creativeclass.typepad.com/thecreativityexchange/2008/03/the-singles-map.html">Singles Map</a>, Florida seemed a bit exasperated stating that this is the only thing that the media in the US seems to want to talk about from the book, whereas in Canada, there was a more broad based debate on many aspects of the book. In fact if you look at the map it seems that if you are a single man, the eastern US (and particularly the north east) is the place where you would seem to do all right. His research leads to the conclusion that this clustering occurs even within the dating game, though not sure how this would translate to other segments.</p>
<p>When initially considering cities to relocate to Florida made a map on a napkin with the pros and cons listed and Washington, DC and <a href="http://toronto.ca">Toronto </a>rose to the top. He noted that he chose Washington because at the time he thought that he could have an impact and change the entire nation, based on his work. But then Bush got elected… twice, and he pretty much gave up that notion.</p>
<p>In an interesting twist, he asked aloud whether the cities we live in are somehow matched to our situation in life. Even thought it is a tradeoff between our jobs and our lifestyles we do make those calculations based on what we think will match our aspirations at a given point in life. And corporations should become more adept at realizing these choices as they search for talent to help them grow. He noted that Google has become extremely strategic about location and bases some of their decisions based on the “people factor” in the surrounding region.</p>
<p>He then mentioned that <a href="http://en.wikipedia.org/wiki/Jane_Jacobs">Jane Jacobs</a> said Adam Smith had it wrong; cities and people drive development by creating new work and that now instead of government planners, market forces are increasingly responsible for our urban outcomes. Because in the end we have to be responsible for our choices, even if we don’t end up making the decision to move out of our current locations. He also mentioned that in his adopted city of Toronto, he wished its citizens would “stop whining about how bad the city was” and really start to lead to make the city truly great, because in his eyes it seems as if the best days are still in front.</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Richard+Florida+interview+-+Who%26%238217%3Bs+your+City%3F&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F04%2F09%2Frichard-florida-interview-whos-your-city-pt-1%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/04/09/richard-florida-interview-whos-your-city-pt-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Millennials and Music</title>
		<link>http://jeffreyveffer.com/2008/03/05/millennials-and-music/</link>
		<comments>http://jeffreyveffer.com/2008/03/05/millennials-and-music/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 01:40:59 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[Millennials]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[sharing]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/03/05/millennials-and-music/</guid>
		<description><![CDATA[I was at a conference recently (called The Millennials - the generation roughly born from 1982 to 2001) and the most notable session in the morning was chaired by Alan Cross whose &#8220;Ongoing History of New Music&#8221; really was influential in giving me a new appreciation of how popular music forms around trends and influences. The topic [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Millennials and Music", url: "http://jeffreyveffer.com/2008/03/05/millennials-and-music/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />I was at a conference recently (called The Millennials - the generation roughly born from 1982 to 2001) and the most notable session in the morning was chaired by <a target="_blank" href="http://www.edge.ca/bio/alan.cfm" title="Bio">Alan Cross </a>whose <a target="_blank" href="http://www.edge102.com/station/ongoing_history_of_new_music.cfm?ell=6743&amp;pge=1" title="Ongoing History of New Music">&#8220;Ongoing History of New Music&#8221;</a> really was influential in giving me a new appreciation of how popular music forms around trends and influences. The topic of the session was &#8220;Connecting to a New Generation of Music Consumers.&#8221; The session focused around how they consume music and other content. On the panel was Jodie Ferneyhough - MD, Universal Music Publishing; Dave Kines- Manager, Music Partnerships, Rogers Media; Daniel Ewing - EVP, Ticketmaster; Dave Jaworski - CEO, Passalong Networks.</p>
<p>Alan Cross posed the first question &#8220;How will the Millenniums consumer music?&#8221; The response from the panel revolved around how these consumers had access to many devices (phones, iPods, computers etc.) and wanted their content to be more mobile, just like they are. Furthermore, they have also shown that they will not be content to wait for content and wanted it faster than previous generations. The conversation turned to convenience and not only getting the content &#8216;whenever, where-ever,&#8217; but how this generation appears to want to purchase &#8216;a-la-acarte&#8217; instead of getting a CD with &#8216;one or two tracks&#8217; they like.</p>
<p>The next question from Alan brought me back to my youth in that he asked &#8220;What happened to broad consensus in music?&#8221; It seemed to me that back then, there were a few stragglers who liked country or jazz or new wave, but at a certain time everyone liked Kiss or Cheap Trick and God forbid if you didn&#8217;t&#8230; One of the panelist mentioned that maybe the format imposed this type of restriction on behavior, but now consumers could customize their playlists so it didn&#8217;t seem as relevant today.</p>
<p> But if this is true, what happens to the &#8217;social experience&#8217; of music? The listening party; the &#8216;tribal experience&#8217; of belonging to the &#8216;metal heads&#8217; or &#8216;new wavers?&#8217; Are we really programming to a listenership of &#8216;one?&#8217; How then could the industry market to this group? One theory was that it had to be an &#8216;experience&#8217; that was the actual thing being sold, not just the recorded music and perhaps the expectations of selling millions of copies of a track were not based in this new reality.</p>
<p>This led to a lively discussion on the question of whether music is still a unifying force for this generation. Given the prevalence of protest songs of the 60s and 70s and the rebellion songs of the late 70s and early 80s is this generation still expressing themselves through music? Sounds like the jury is still out on this one as there were several theories floated ranging from expression in different ways (rather than writing songs, Millennials were actually joining NGOs and going to Africa)  to a thought that the songs were out there, but we weren&#8217;t seeing them.</p>
<p>So amongst the music execs, there is not a whole lot of consensus, although they did agree that the model of selling hardcopy tracks is in transition and the eventual &#8216;replacement&#8217; for this model is still not certain. Now where is my copy of <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FAt-Budokan-Cheap-Trick%2Fdp%2FB0000025FN%3Fie%3DUTF8%26s%3Dmusic%26qid%3D1206378054%26sr%3D8-5&#038;tag=jeffrinnov-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">Live at Budokan</a><img src="http://www.assoc-amazon.com/e/ir?t=jeffrinnov-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Millennials+and+Music&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F03%2F05%2Fmillennials-and-music%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/03/05/millennials-and-music/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Design Thinking - Process or Product?</title>
		<link>http://jeffreyveffer.com/2008/02/29/design-thinking-process-or-product/</link>
		<comments>http://jeffreyveffer.com/2008/02/29/design-thinking-process-or-product/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 15:50:05 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[creative]]></category>

		<category><![CDATA[NSCAD]]></category>

		<category><![CDATA[process]]></category>

		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/02/29/design-thinking-process-or-product/</guid>
		<description><![CDATA[Last night I had the pleasure to attend a talk by David Smith, President of NSCAD (Nova Scotia College of Art and Design) at the Rotman School of Business at the University of Toronto. The topic was &#8220;Why business people needed to think more like designers&#8221; and drew a packed house which was quite an [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Design Thinking - Process or Product?", url: "http://jeffreyveffer.com/2008/02/29/design-thinking-process-or-product/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />Last night I had the pleasure to attend a talk by David Smith, President of NSCAD (Nova Scotia College of Art and Design) at the Rotman School of Business at the University of Toronto. The topic was &#8220;Why business people needed to think more like designers&#8221; and drew a packed house which was quite an achievement on such a cold wintry night.</p>
<p>After a brief introduction by Heather Fraser, David quickly went into his prepared notes. He started off by saying that this session was going to be more about him asking questions to the audience rather than telling the audience what he thought was the right answer, which aligned with his premise that &#8220;critical inquiry&#8221; was part of the hallmark of successful designers. I&#8217;ll get into this a bit further later.</p>
<p>One of his first questions to the audience was &#8220;What are the benefits of an Arts Education?&#8221; He proposed that a key attribute was being curious about how things worked and to then remain curious throughout life and not be satisfied with the status quo. He delved into this a bit deeper when he later asked the central question, &#8221; Why do business people needed to think more like designers?&#8221; His answer came back to the ability to ask the right questions, not necessarily come up with the &#8220;Be-all and end-all&#8221; product. His rationale was that designers (and business people) who ask the right questions can come up with the right solution for this moment, but guaranteed at some time in the future that solution will not be the right one for all time.</p>
<p>After concluding the formal part of the talk, he took some questions from the audience. One of the first questions was around asking the right questions and this lead to a discussion of whether process was indeed more important than product as he submitted. (One group which really values process is the Government and we know how fast they move on things&#8230;.)</p>
<p>While he admitted that the government does surround itself with process, process in this context is not the end goal. The key thing to remember is that while products may be right for today&#8217;s constraints and opportunities, as these constraints change, designers and business people have to be willing to go back and question the initial assumptions (in the process) to come up with a new &#8220;right answer&#8221; for the new constraints.  He insisted that the <a target="_blank" href="http://apple.com/ipod">Apple iPod</a> of today may be the <a target="_blank" href="http://zune.net">Microsoft Zune</a> of tomorrow and given the fast rate of change (especially in technology) this may be something to consider.</p>
<p>But if indeed creativity and artistic intent are valuable skills in society why are they arguably not as highly valued as business and technical skills? It all comes down to (in his estimation) the education system and how imagination in children is eventually supplanted by the ability to determine &#8220;right and wrong&#8221; answers and to be authorative on subjects.</p>
<p>So how do we then encourage creativity in business people? It really can be learned (I am an example of this!) by never feeling so comforable that &#8220;you think you know what you know.&#8221; (Or the often heard refrain, &#8220;Been there, done that.&#8221;) One has to be willing to think be curious about how things work and question assumptions to come up with a &#8220;right&#8221; solution for the problem at that time.</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Design+Thinking+-+Process+or+Product%3F&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F02%2F29%2Fdesign-thinking-process-or-product%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/02/29/design-thinking-process-or-product/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Don&#8217;t go look at Custom Kitchens</title>
		<link>http://jeffreyveffer.com/2008/02/21/dont-go-look-at-custom-kitchens/</link>
		<comments>http://jeffreyveffer.com/2008/02/21/dont-go-look-at-custom-kitchens/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 01:58:27 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[reno]]></category>

		<category><![CDATA[counter]]></category>

		<category><![CDATA[custom]]></category>

		<category><![CDATA[glass]]></category>

		<category><![CDATA[kitchen]]></category>

		<category><![CDATA[valcucine]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/02/21/dont-go-look-at-custom-kitchens/</guid>
		<description><![CDATA[We made the mistake of going to look at a fantastic high-end custom kitchen store called DOM which sells Valcucine kitchens imported from Italy.  The sample kitchens are all beautifully put together and everything fits perfectly. In fact, the way the Valcucine product goes together reminds me of an airplane: everything has a machined quality [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Don&#8217;t go look at Custom Kitchens", url: "http://jeffreyveffer.com/2008/02/21/dont-go-look-at-custom-kitchens/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />We made the mistake of going to look at a fantastic high-end custom kitchen store called <a target="_blank" href="http://www.domtoronto.com/" title="DOM Toronto for Valcucine Kitchens">DOM </a>which sells <a target="_blank" href="http://www.valcucinena.it">Valcucine </a>kitchens imported from Italy.  The sample kitchens are all beautifully put together and everything fits perfectly. In fact, the way the Valcucine product goes together reminds me of an airplane: everything has a machined quality and uses just enough (not excessive) amounts of material to get a cohesive look.</p>
<p>We ended up in the store by accident; we were down in a certain area of town that has funky cafes and galleries and wandered into the store just to quickly take a look. Well once you&#8217;re in, its hard to leave because its like being at the premier of a Hollywood movie. You can see the stars and it looks like you could reach out and shake their hand but you know that you&#8217;ll get in really big trouble if you do. Which means in this case that it seems perfectly logical to spend that amount on a kitchen, but if we do, we&#8217;ll end up having to do a whole bunch of other stuff to make sure that it all goes together properly.</p>
<p>Things like making sure all the walls are square (yeah, right) or the floor is level (ha!) or that all the appliances match the design (how much is that integrated double oven?) Because the way I see it, something this nice requires total committment to making it look as good as it does in the showroom. They even have one show kitchen in the store with a tempered acid-etched glass countertop!</p>
<p>But after getting home (and back to reality) we realized that in our pretty small house a kitchen this good would require us to upgrade everything else in the house, including furniture and other fixtures. (Just look at some of the <a target="_blank" href="http://www.valcucine.it/prodotti/cucine/free_play/images/big/freeplay_105.jpg">pictures</a> on the site to see what it looks like.) So really you have to commit to the whole package before you plunk down the chequebook.</p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Don%26%238217%3Bt+go+look+at+Custom+Kitchens&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F02%2F21%2Fdont-go-look-at-custom-kitchens%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/02/21/dont-go-look-at-custom-kitchens/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Search- is interface the new battleground?</title>
		<link>http://jeffreyveffer.com/2008/02/19/search-is-interface-the-new-battleground/</link>
		<comments>http://jeffreyveffer.com/2008/02/19/search-is-interface-the-new-battleground/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 02:44:32 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[innovation]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[web 2.0]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[quintura]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[searchme]]></category>

		<category><![CDATA[silobreaker]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/02/19/search-is-interface-the-new-battleground/</guid>
		<description><![CDATA[I was thinking recently about all the work being done around &#8220;natural language&#8221; search with several startups (notably powerset.com and textdigger.com) looking to make everyone&#8217;s search experience less frustrating. Let&#8217;s face it; despite all the work going into algorythms behind the scene, I don&#8217;t think that search today is significantly different than 5 years ago.
You type in your word [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Search- is interface the new battleground?", url: "http://jeffreyveffer.com/2008/02/19/search-is-interface-the-new-battleground/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />I was thinking recently about all the work being done around &#8220;natural language&#8221; search with several startups (notably<a target="_blank" href="http://powerset.com" title="Powerset natural language search"> powerset.com </a>and <a target="_blank" href="http://textdigger.com">textdigger.com</a>) looking to make everyone&#8217;s search experience less frustrating. Let&#8217;s face it; despite all the work going into algorythms behind the scene, I don&#8217;t think that search today is significantly different than 5 years ago.</p>
<p>You type in your word combos into the box and hope and pray that something relevant comes back in the first 10 entries on the page. Or you can repeat with a slightly different boolean combo. And still hope and pray&#8230;</p>
<p><img border="0" vspace="3" align="left" width="240" src="http://farm3.static.flickr.com/2037/2278795390_d32222c2e3_m.jpg" hspace="3" alt="Quintura search" height="231" />But maybe its not simply in the initial search terms that determine how successful the search for information will be. Maybe if we acknowledge that its really really hard to get back the results we want on the first try, that the way to develop a better search experience is how you engage with the results to refine that search.</p>
<p> That&#8217;s why I was interested in <a target="_blank" href="http://quintura.com">Quintura </a>and more recently in <a target="_blank" href="http://silobreaker.com">silobreaker.com</a>.  In each case they look at related items in a search visually in order to expose connections to the key search term. Don&#8217;t think an item is related? Just get rid of it either by clicking the &#8216;x&#8217; or in the case of silobreaker, dragging it to the trash.</p>
<p><a target="_blank" href="http://farm3.static.flickr.com/2207/2278795442_164a784ec0_o.png"><img border="0" align="left" width="240" src="http://farm3.static.flickr.com/2207/2278795442_9fefb7e2f8_m.jpg" alt="Silobreaker" height="131" /></a> </p>
<p>It makes refining the search more intuitive but also exposes linkages between items by proximity and size. Which helps you understand what the <strike>internet</strike> <strike>google</strike> Quintura/<a target="_blank" href="http://www.silobreaker.com/FlashNetwork.aspx?DrillDownItems=11_193959&amp;q=sergey+brin&amp;rd=true">Silobreaker </a>thinks of you.</p>
<p>Note: Another visual search engine was launched in Beta called <a target="_blank" href="http://www.searchme.com/" title="Searchme">SearchMe.</a> Techcrunch covers it <a target="_blank" href="http://www.techcrunch.com/2008/03/11/searchme-launches-new-search-engine-with-heavy-backing-from-sequoia/" title="Techcrunch">here</a></p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Search-+is+interface+the+new+battleground%3F&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F02%2F19%2Fsearch-is-interface-the-new-battleground%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/02/19/search-is-interface-the-new-battleground/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Demo-Wrapup</title>
		<link>http://jeffreyveffer.com/2008/02/02/demo-wrapup/</link>
		<comments>http://jeffreyveffer.com/2008/02/02/demo-wrapup/#comments</comments>
		<pubDate>Sun, 03 Feb 2008 02:37:53 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[demo]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[collaboration]]></category>

		<category><![CDATA[startup]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/02/02/demo-wrapup/</guid>
		<description><![CDATA[Well another Demo has come and gone with a whirlwind of information and opportunities. There are a few things which I found at this year&#8217;s session. 
It seems like collaboration is no longer a nice to have but a feature that is really becoming standard when it comes to online products. Notably, Cozimo, LiquidPlanner and some others are [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Demo-Wrapup", url: "http://jeffreyveffer.com/2008/02/02/demo-wrapup/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />Well another Demo has come and gone with a whirlwind of information and opportunities. There are a few things which I found at this year&#8217;s session. </p>
<p>It seems like <em>collaboration is no longer a nice to have</em> but a feature that is really becoming standard when it comes to online products. Notably, <a target="_blank" href="http://www.cozimo.com">Cozimo</a>, <a target="_blank" href="http://liquidplanner.com">LiquidPlanner </a>and some others are taking it to a new level as they are allowing simultaneous work across multiple locations which points to the new, geographically dispersed nature of projects these days. And <a target="_blank" href="http://www.liquidtalk.com/" title="Simulataneous Translation">LiquidTalk</a> allows simultaneous translation across differerent groups all within an IM client.</p>
<p><em>Social media as a concept</em> is also being rolled up into all products; so much so that Demo is going to stop having a separate grouping for these products. How&#8217;s that for validation of a concept?</p>
<p><em>Gadgets and devices are still around</em> (even thought sometimes it feels like all the services are being delivered inside the browser). <a target="_blank" href="http://livescribe.com/smartpen/videos.html" title="Livescribes new pen">Livescribe</a>&#8217;s pen</p>
<table border="0" bgColor="#ebebeb" align="left" width="102" cellPadding="2" cellSpacing="2">
<tr>
<td width="1"><a href="http://farm3.static.flickr.com/2147/2235730028_0c17a8a61e_o.jpg"><img border="0" align="left" src="http://farm3.static.flickr.com/2147/2235730028_4d1d384342_t.jpg" /></a></td>
</tr>
<tr>
<td>
<p align="center"><font size="-2"><em>Livescribe&#8217;s Pen.</em></font></p>
</td>
</tr>
</table>
<p><br clear="all" /></p>
<p>brings your voice (or any audio) to the printed page. Even translation of words into other languages!</p>
<p>And for another audience alltogether (kids 4-8) <a target="_blank" href="http://leapfrog.com/tag">Leapfrog</a>&#8217;s tag system (available Nationwide in June &#8216;08) gives little ones the ability to interact with books with audio and music with their pen-like reader.</p>
<p><em>Green has to get bigger</em> at Demo and the buzz around the pavilion was that having only two companies there representing the category was a real letdown. There have got to be more worthy companies out there (besides the great offering from Celsius and GreenPlug.) With the amount of monitors and cpu&#8217;s buzzing over the sessions, there is growing awareness of the impact of this sector.</p>
<p><em>Video is not just for broadcasters anymore</em> and although we&#8217;ve know this for a while, there are a bunch of new tools out there (<a target="_blank" href="http://www.visiblemeasures.com/">VisibleMeasures</a>, TubeMogul) which help monetize and analyze online video for publishers, be they consumers or national brands.</p>
<p>And of course, the web is a Web 2.0 (sorry couldn&#8217;t resist) playground as everything is and can be, mashed up together. One service (<a target="_blank" href="http://flypaper.net">Flypaper</a>) even allows searching and viewing of <a target="_blank" href="http://flickr.com">flickr </a>photos right from inside their application. <a target="_blank" href="http://sproutbuilder.com">Sprout </a>brings the power of custom flash applications to a wider audience with their cool builder application which allows users to create cool flash apps right from inside their browser. No download needed.</p>
<p>But my concern as always with these new services is how they will sustain themselves over the long term to support their rapid advancement and integration of really fantastic functionality. I have heard that funding for &#8220;Ad-supported&#8221; services has tapered off over the past 6 months or so, and if that is the case, what other type of subscription, transaction or other models are out there?</p>
<p><em>For other views on this check out <a target="_blank" href="http://blogs.zdnet.com/BTL/?p=7828">ZDnet </a>and <a target="_blank" href="http://www.webware.com/8301-1_109-9861546-2.html">Rafe&#8217;s column.</a></em></p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Demo-Wrapup&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F02%2F02%2Fdemo-wrapup%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/02/02/demo-wrapup/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Demo - Infratructure and search (not in that order)</title>
		<link>http://jeffreyveffer.com/2008/01/30/demo-infratructure-and-search-not-in-that-order/</link>
		<comments>http://jeffreyveffer.com/2008/01/30/demo-infratructure-and-search-not-in-that-order/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 00:23:33 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[demo]]></category>

		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/01/30/demo-infratructure-and-search-not-in-that-order/</guid>
		<description><![CDATA[
The last afternoon sessions are hard as a lot of people have mentally checked out, so it is hard to keep peoples attention. Some guys came out and smashed a server with a sledgehammer (that got people&#8217;s attention) as well as one with a dog (yes, a real live dog) that fetched the presenter&#8217;s slippers. [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Demo - Infratructure and search (not in that order)", url: "http://jeffreyveffer.com/2008/01/30/demo-infratructure-and-search-not-in-that-order/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />
<p style="background: white; margin: 0cm 0cm 0pt" class="MsoNormal"><span style="font-size: 10pt; color: #333333">The last afternoon sessions are hard as a lot of people have mentally checked out, so it is hard to keep peoples attention. Some guys came out and smashed a server with a sledgehammer (that got people&#8217;s attention) as well as one with a dog (yes, a real live dog) that fetched the presenter&#8217;s slippers. (?)</span></p>
<p style="background: white; margin: 0cm 0cm 0pt" class="MsoNormal"><span style="font-size: 10pt; color: #333333"></span></p>
<p style="background: white; margin: 0cm 0cm 0pt" class="MsoNormal"><span style="font-size: 10pt; color: #333333"></span></p>
<p style="background: white; margin: 0cm 0cm 0pt" class="MsoNormal"><span style="font-size: 10pt; color: #333333">A couple of  highlights include Yoics which can connect formerly &#8216;unconnected&#8217; devices like cameras and your pc to a mobile device. </span></p>
<p style="background: white; margin: 0cm 0cm 0pt" class="MsoNormal"><span style="font-size: 7.5pt; color: #333333"></span></p>
<p style="background: white; margin: 0cm 0cm 0pt" class="MsoNormal"><span style="font-size: 7.5pt; color: #333333"></span></p>
<p style="background: white; margin: 0cm 0cm 0pt" class="MsoNormal"><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333"></span></strong></font></p>
<p><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333">Not Business as Usual</span></strong></font></p>
<p><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333"></span></strong><span style="font-size: 7.5pt; color: #333333"><o:p></o:p></span></font><span style="font-size: 7.5pt; color: #333333"><font face="Arial">Forget heavy-weight applications, complicated deployments, and astronomical capEx bills. Software is getting out of the way and letting businesses small and large get things done. </font></span><span style="font-size: 7.5pt; color: #333333"></span><span style="font-size: 7.5pt; color: #333333"><font face="Arial"><strong><u>Demonstrations by:</u></strong></font></span><span style="font-size: 7.5pt; color: #333333"><font face="Arial"><o:p></o:p></font></span><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">KonoLive<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Instant collaboration. Keep working with the same applications you are used to. Immediate feedback from collaborators. Can see comments all at once of one at a time. Everyone&#8217;s feedback stays on the same page. With Video, comments stay on the timeline.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">CHALEX Corp.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Manage lifecycle of an asset from creation to deletion. Secure environment with SSL to upload images if required. Comments on each file and workflow. This is pretty boring and the interface looks pretty basic compared to some of the more flashy stuff I&#8217;ve seen here.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Huddle.net<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">This is funny, the guy has a Dilbert tie on. &#8220;Work sucks, but work with friends is better.&#8221; Simple low cost collaboration solution. They have a Facebook app that embeds their workspace .<span>  </span>Open APIs so other developers can build on top of the collaboration features.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Rove Mobile, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Have 5000 customer for <st1:place w:st="on">Mobile</st1:place> s/w for enterprises. PC mobilizer for consumers; see your desktop from your mobile phone. Access all files from your PC, wherever you are. Download and use right away, don’t have to learn anything new. Can also do things like edit files in photoshop right on your mobile (but really why would you want to?) But you can remote login to Support other PCs<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Catalyst Web Services, LLC<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Web based suite of integrated apps for SMBs, email, calendar, contacts, collaboration. Their suite works the way SMBs work. Unlimited user licence. Can define profiles for all levels. You can edit a excel document without installing excel.<span>  </span>No licences, no per seat, just pay on the amount of space used (10GB plan free for a year promo)<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Sterna Technologies, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">BPS - Business Positioning system. Basically a dashboard for how the business is doing (and some predictive features for seeing upcoming forecast) Strange demo; had a dog on stage to fetch his slippers. Cute dog, but not clear why he was on stage?<o:p></o:p></font></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333">The Infrastructure for Next-Generation Web</span></strong><span style="font-size: 7.5pt; color: #333333"><o:p></o:p></span></font><font face="Arial"><span style="font-size: 7.5pt; color: #333333">Today’s Web delivers applications and services in type and volume well beyond those initially imagined by those who designed the protocols, laid out the infrastructure, and conceived the use cases that would be the modern Web.  These new applications are stressing the capabilities of the Internet, so new technologies are coming to the rescue to retrofit the Web to support next-generation applications.</span></font><font face="Arial"><span style="font-size: 7.5pt; color: #333333"></span></font><font face="Arial"><span style="font-size: 7.5pt; color: #333333"><strong><u>Demonstrations by:</u></strong></span></font><font face="Arial"><span style="font-size: 7.5pt; color: #333333"></span><span style="font-size: 12pt; color: #333333"><o:p></o:p></span></font></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Asankya, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Real-time media content delivery. Optimizes real-time traffic on IP.. Can do HD and live streaming. Prioritizes packets to that experience don&#8217;t drop. Multipath technology to deliver better experience. Can also handle two way traffic. Optimizes upstream capacity as well. Can be used for video conferencing or broadcasting. Launching new network (Hypermesh network). Can also deliver to home theatre (working with CE companies)<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Kaazing Corp.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Technology behind stockmarket. 20 year old tech, but reliable, and scalable.<br />
Web is 1 way communication (but you can fake it - like meebo). True 2-way communication platform. If you have to send<span>  </span>a msg to 100k users you have to send it 100k times; theirs can send one message. Can turn anyone of the nodes into servers. Not sure I really get this one… the demo didn&#8217;t really go across that well<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Nirvanix<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Guys brought a server onstage and smashed it with a sledgehammer… Cool! Distributed storage in the cloud. &#8220;Storage Delivery network&#8221; Media transcode built into the service so you could serve a handset as well. Freedrive uses them (free 1 GB storage) Facebook app. Transcode automatically to flash to play in the browser. &#8220;Akamai + Storage + service.&#8221; <o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Squidcast<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Can deliver high quality video over the internet. Guys are doing a parody of the Mac/PC ads, complete with music. PC guy looks lame. With current services, can&#8217;t send big video files. Start with browser; create a package in Squidcast; and type email address of recipient. Drag video straight to browser. Click send. Completely free because they use a portion of users resources. Cloud computing environment.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Yoics, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Take network connected devices and make them available on the net.<span>  </span>Secure client that looks like an IM client. Converts a PC folder to a virtual web server. Dedicated secure connection PC to PC. TVersity- you can access this music app over the web. Can view your PC files on mobile device. Can also access devices such as cameras. Can unplug and replug device somewhere else and it will still be live.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333">Search Party</span></strong><span style="font-size: 7.5pt; color: #333333"><o:p></o:p></span></font><span style="font-size: 7.5pt; color: #333333"><font face="Arial">The search market is moving in two directions:  one leverages human know-how to curate content, the other tunes smart algorithms to identify and categorize content into discernable results.  We explore both as viable means to find the needle of information in the haystack that is the repository of the Internet.</font></span><span style="font-size: 7.5pt; color: #333333"></span><span style="font-size: 7.5pt; color: #333333"><font face="Arial"><strong><u>Demonstrations by:</u></strong></font></span><span style="font-size: 7.5pt; color: #333333"><font face="Arial"><o:p></o:p></font></span><o:p><font size="2" face="Arial"> </font></o:p></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Delver<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Takes social search to a new place. Gets results from your personal network. Problem is that results may not be authoritative because your friend may not be the best source of info on &#8220;non-social&#8221; topics.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">HealthPricer Interactive, Ltd.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Aggregator of health care products. Expedia of health products. Comparison shopping service. &#8220;No body owns health shopping space.&#8221; Need vertical expertise of how people purchase and the products. They don&#8217;t transact, but they refer and can track data and clicks through their site.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Eyealike, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Copywrited items search on the web.<span>  </span>Find images (faceial recognition), and video as well. Problem: Studios can not identify their material in User Generated content and sharing sites. A variety of techniques to identify the content. Extracts visual information from the content. Kinda creepy the way it can zero<span>  </span>in on content really effectively<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Silobreaker, Ltd.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Gives ability to put context around context with a variety of tools, like trends. Neat network diagram and ability to drill down in search. Definitely a hit with the geeky search crowd.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Circos.com, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Extracts opinions from authoritative sources to organize searches. Search with a brain and a heart. Creates a guide - results that match the preference with a rating. &#8220;Me-Centric search.&#8221; <o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Jodange, LL<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Provides a sentiment analysis of commentary on the web. Problem: Too much information, but difficult to find what you want by keyword. Track opinion and sentiment about topics.<o:p></o:p></font></span></td>
</tr>
</table>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Demo+-+Infratructure+and+search+%28not+in+that+order%29&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F01%2F30%2Fdemo-infratructure-and-search-not-in-that-order%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/01/30/demo-infratructure-and-search-not-in-that-order/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Demo- An end to Social Media?</title>
		<link>http://jeffreyveffer.com/2008/01/30/demo-an-end-to-social-media/</link>
		<comments>http://jeffreyveffer.com/2008/01/30/demo-an-end-to-social-media/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 19:06:48 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[demo]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[conference]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[enterprise]]></category>

		<category><![CDATA[mobile]]></category>

		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/01/30/demo-an-end-to-social-media/</guid>
		<description><![CDATA[Not really.There were the requisite B2C startups and also a lot of Enterprise or B2B companies in this session, but an interesting comment from Chris Shipley in that there is currently a category for “Social Media Companies” which will be dropped in the next event as this is becoming not a separate category, but integrated [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Demo- An end to Social Media?", url: "http://jeffreyveffer.com/2008/01/30/demo-an-end-to-social-media/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />Not really.There were the requisite <span class="caps">B2C</span> startups and also a lot of Enterprise or <span class="caps">B2B</span> companies in this session, but an interesting comment from Chris Shipley in that there is currently a category for “Social Media Companies” which will be dropped in the next event as this is becoming not a separate category, but integrated into every product that will be demo-ing in the future.</p>
<p><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333">The Revolution Will Be Broadcast on the Web</span></strong><span style="font-size: 7.5pt; color: #333333"><o:p></o:p></span></font><span style="font-size: 7.5pt; color: #333333"><font face="Arial">The demand for rich video content places big demands on content producers and the networks that distribute their product. It also opens the imaginations of individuals to become creators as well as consumers of video content.</font></span><span style="font-size: 7.5pt; color: #333333"><font face="Arial"><strong><u>Demonstrations by:</u></strong></p>
<p><o:p></o:p></font></span><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">BitGravity<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Make internet powerful for delivering media. Experiences that rival television but are compelling because they are interactive. First broadcast quality content delivery network. Live video streaming HD, affordable and scales. Flash client , not download. Can use it as a DVR. Fast channel change as well. Good demo.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Cozimo.com<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Collaboration of filmmakers and clients. Markups that are designated by contributor, can chat and respond. Quite a few attributes and features. Can step thru all notifications on the timeline.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">xtranormal<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Gives avatars new life. From templates can do things like a talk show with avatars. Has preset actions and this is all in browser! And you can scan in pictures and map them on the avatars. &#8220;Movie making in a box&#8221;<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Capzles, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Social storytelling - empowers anyone to create multimedia stories. Time-based emphasis. Can be used by consumer brands to tell a story.<o:p></o:p></font></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333">The Social Web</span></strong><span style="font-size: 7.5pt; color: #333333"><o:p></o:p></span></font><font face="Arial"><span style="font-size: 7.5pt; color: #333333">It’s redundant, really.  Since the first pages were linked, people have been the driving force of the Web.   The difference is that today, people – rather than pages – are the center point of every application.  The Web really has become the greatest social experiment ever attempted.</span></font><font face="Arial"><span style="font-size: 7.5pt; color: #333333"><strong><u>Demonstrations by:</u></strong></p>
<p></span><span style="font-size: 12pt; color: #333333"><o:p></o:p></span></font></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">HubDub, Ltd.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Prediction markets, aggregation and social networking. Weird demo start with props (entrails and magic 8-ball). Predictions or forecast on how news stories will develop. EG who will get the republican nomination? Given $1000 virtual dollars to make a prediction. Can will virtual dollars. Users are news participants.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">notebookz.com, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Connects users to others research on the web. Place and tools to discover others research on the web. Goes out and looks at other collections of information on the web. Sort of like del.icio.us but allows cutting and pasting as well of text.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">atlaspost.com<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Social mapping network. Putting houses on a google maps mashup<o:p></o:p></font></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333">And the Revolution Will Be Paid for by Advertising</span></strong><span style="font-size: 7.5pt; color: #333333"><o:p></o:p></span></font><font face="Arial"><span style="font-size: 7.5pt; color: #333333">You thought you’d escape advertising by shifting your viewing from television to the Web.  Think again. And as Web video ads gain momentum, tools to manage and measure video advertising are in demand.</span></font><font face="Arial"><span style="font-size: 7.5pt; color: #333333"><strong><u>Demonstrations by:</u></strong></p>
<p></span><span style="font-size: 12pt; color: #333333"><o:p></o:p></span></font></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Liquidus Corp.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">On Demand Marketing. Production and distribution of video to channels. Pulls images from the web in turns them into flash videos.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">TubeMogul, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Ratings for video. Content creators can upload video to the site and the metadata. Can then push it out to the video sites in one click. Saves time in uploading etc. provides a single dashboard for tracking/stats. Can analyze demographics of audience. Helps provide more metrics for doing deals to get advertisers for content on line.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><a href="http://www.demo.com/demonstrators/demo2008/124778.html"><span style="color: #333333; text-decoration: none; text-underline: none"><font face="Arial">Visible Measures Corp.</font></span></a><o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Measure behaviour of internet video audience. Can see what people do in each video like replay, rewind or leave the video. Good for advertisers to see also how other sites pick up the videos and blog posts feature the ad. Can also see geo-location who is seeing the video.<o:p></o:p></font></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333">At your Service</span></strong><span style="font-size: 7.5pt; color: #333333"><o:p></o:p></span></font><span style="font-size: 7.5pt; color: #333333"><font face="Arial">Technology should just work.  But, of course, it doesn’t.  We’ve become incredibly dependent on technologies that are inherently frail.  Whether an IT profession responsible for maintaining the infrastructure or you or me needing to keep our own computers running, we’ll all be gratified to see new scrutiny paid to the important area of product service and support.</font></span><span style="font-size: 7.5pt; color: #333333"><font face="Arial"><strong><u>Demonstrations by:</u></strong></p>
<p><o:p></o:p></font></span><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">support.com<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Remote support. Pc health check does a scan of the pc to look at where problems exist… What about if the PC is offline and they have to download the app? Gives a report using traffic signals and<span>  </span>colors. Then gives a huge list of things that could be fixed. Looks a little overwhelming at first, but gives a description of what each would do to fix.<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Pathworks Software Corp.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Customer service. Application called help stream. Customer service is hard to do cost-effectively. Looks like aggregation of web results, community and KB. Its also Free<span>  </span>!?…Not sure how they do this…<o:p></o:p></font></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">SupportSpace, Inc.<o:p></o:p></font></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Community based tech support market space. Community can then engage experts based on their profile and rating. Can do desktop sharing.<o:p></o:p></font></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p><font face="Arial"> </font></o:p></span><span style="font-size: 12pt; color: #333333"><o:p></o:p></span><font face="Arial"><strong><span style="font-size: 7.5pt; color: #333333">A Different Spin on Service</span></strong><span style="font-size: 7.5pt; color: #333333"><o:p></o:p></span></font><span style="font-size: 7.5pt; color: #333333"><font face="Arial">Service is also what we do for others and this demonstrator is all about helping people find volunteer opportunities in their local communities.</font></span><span style="font-size: 7.5pt; color: #333333"><font face="Arial"><strong><u>Demonstration by:</u></strong></p>
<p><o:p></o:p></font></span></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7.5pt; color: #333333"><a href="http://www.demo.com/demonstrators/demo2008/124683.html"><span style="color: #4b669d; text-decoration: none; text-underline: none"><font face="Arial">good2gether, Inc.</font></span></a></span><span style="font-size: 7pt; color: #333333"><o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8"><span style="font-size: 7pt; color: #333333"><font face="Arial">Reinventing philanthropy. People want to get involved and it makes it easier to recruit the volunteers. It is free and the local non-profits can sell ads. Can share to facebook and email invites out to others. Hyper local content that can be monetized with partners. Connecting people.<o:p></o:p></font></span></td>
</tr>
</table>
<p><o:p><font size="2" face="Arial"> </font></o:p></p>
<p><a href="http://sharethis.com/item?&wp=2.3.1&amp;publisher=06446706-d77d-102a-861d-00161729a8a2&amp;title=Demo-+An+end+to+Social+Media%3F&amp;url=http%3A%2F%2Fjeffreyveffer.com%2F2008%2F01%2F30%2Fdemo-an-end-to-social-media%2F">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://jeffreyveffer.com/2008/01/30/demo-an-end-to-social-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Demo-Tuesday Afternoon Sessions</title>
		<link>http://jeffreyveffer.com/2008/01/29/demo-tuesday-afternoon-sessions/</link>
		<comments>http://jeffreyveffer.com/2008/01/29/demo-tuesday-afternoon-sessions/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 01:18:07 +0000</pubDate>
		<dc:creator>Jeffrey</dc:creator>
		
		<category><![CDATA[demo]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[edit]]></category>

		<category><![CDATA[flash]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[sprout]]></category>

		<category><![CDATA[startup]]></category>

		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://jeffreyveffer.com/2008/01/29/demo-tuesday-afternoon-sessions/</guid>
		<description><![CDATA[Simplicity was the kickoff theme as we went through a wide variety of demos this afternoon; all the way from virtual desktops for the enterprise to teaching music over the web.
Chris Shipley noted that: &#8220;Simplicity on the other side of complexity. Making really hard stuff simple.&#8221;
A real cool demo was Sprout, that allows you to [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Demo-Tuesday Afternoon Sessions", url: "http://jeffreyveffer.com/2008/01/29/demo-tuesday-afternoon-sessions/" });</script>]]></description>
			<content:encoded><![CDATA[<p id="top" />Simplicity was the kickoff theme as we went through a wide variety of demos this afternoon; all the way from virtual desktops for the enterprise to teaching music over the web.</p>
<p>Chris Shipley noted that: &#8220;Simplicity on the other side of complexity. Making really hard stuff simple.&#8221;</p>
<p>A real cool demo was Sprout, that allows you to create flash widgets without being a flash programmer.</p>
<p><strong><span style="font-size: 9pt; color: #333333">Simplify, Simplify</span></strong><span style="font-size: 9pt; color: #333333"><o:p></o:p></span></p>
<p style="background: white 0% 50%; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial" class="MsoNormal"><span style="font-size: 9pt; color: #333333">He wasn’t much of a technologist, but Henry David Thoreau had the right idea. We make our lives easier, and arguably better, by using products that wrap complexity and capability in simple designs and interfaces. DEMO will continue to beat the drum for practical products that work well, hide complexity, and make our professional and personal lives more enjoyable.</span></p>
<p><strong><u>Demonstrations by:</u></strong></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">LiquidTalk, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Podcasting- better connect and engage mobile workers. <st1:place w:st="on"><st1:city w:st="on">Enterprise-</st1:city></st1:place> manages content<span> </span>like recorded conf calls in easy to use interface. Synching technology - supports BBerry. Prod managers can assign different types of content to different employees. Can be used by reps (like Pharma reps etc.)<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Zodiac Interactive<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Mobile content for the TV web- <st1:place w:st="on"><st1:city w:st="on">Mobile</st1:city></st1:place> on demand. Send coupons to mobile phone. Can see content bricks on TV then can push to phone. Find new content. Not just on TV, but on Blu-Ray consoles etc. and an API as well.<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Voyant, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Do it yourself financial planning.<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Review2Buy, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Review a free mobile price comparison product. Wine comparison with winereview.com reviews.<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Acesis, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Simplifies healthcare records keeping. Built on Flex and Adobe Air. Templated forms for doctors to enter information/ patient records. Can customize without professional services because in effect, it is user-generated content on a CMS.<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">blist, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">&#8220;Worlds Easiest Database&#8221; online application that has a more friendly UI for non-programmers. Competitors are DabbleDB , quickbase etc. [name is: WeBLIST]<o:p></o:p></span></td>
</tr>
</table>
<p><span style="font-size: 9pt; color: #333333"><o:p></o:p></span><span style="font-size: 12pt; color: #333333"><o:p></o:p></span><strong><span style="font-size: 9pt; color: #333333">Content Made Easy</span></strong><span style="font-size: 9pt; color: #333333"><o:p></o:p></span></p>
<p style="background: white 0% 50%; margin-left: 36pt; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial" class="MsoNormal"><span style="font-size: 9pt; color: #333333">As consumer-generated content become de rigor, we’ll want tools and techniques to create and deliver better looking, more stylish and professional content. Whether it’s presenting materials at work, delivering messages to friends and customers, or distributing content, these products give individuals the ability to communicate like pros.</span></p>
<p><strong><u>Demonstrations by:</u></strong></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Flypaper, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">&#8220;Tell stories that stick on the web&#8221; bridges gap between PowerPoint and custom flash development. Using templates users can create rich flash animations that they can then upload to the web.<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">GoldMail, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">&#8220;Voiceover messaging&#8221; - uses rich messaging in custom branded player. Recipients get an email then a link back to the site where they can view the content. Simple easy-to-use creation tool, which you then basically do a slideshow with voice-overs. Not as rich as the previous company in terms of impact, but there is an email tie-in automatically.<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Sprout, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Web-based drag and drop environment for building flash files using Flex. It integrates with other web services such as Yahoo maps, Ribbit etc. Can publish and republish to popular platforms such as Facebook and blogger.. Can change the widget and republish and it updates wherever you have published it.<o:p></o:p></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p></o:p></span><span style="font-size: 12pt; color: #333333"><o:p></o:p></span><strong><span style="font-size: 9pt; color: #333333">It’s Easy Being Green </span></strong><span style="font-size: 9pt; color: #333333"><o:p></o:p></span></p>
<p style="background: white 0% 50%; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial" class="MsoNormal"><span style="font-size: 9pt; color: #333333">Over decades, the technology industry has had a profound negative impact on the environment. With greater awareness, the industry is also poised to have a profound positive effect as well. We’re watching for products, technologies and services that are responsible to the environment and sustainable in the economy, with an eye toward a future DEMOgreen event.</span></p>
<p><strong><u>Demonstrations by:</u></strong></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Green Plug, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Is there a universal power adaptor?? Will recognize the device and just charge it. They sell a chip for free, software on the product side and they both recognize each other. Shuts off power when device does not need it. <o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Celsias, Ltd.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">First online collaboration site for climate change projects. Easy to put up projects on the site and easy to join whatever projects users want. Revenue Model: (in addition to Google Ads), they want companies to use it for CSR projects for 29.99/month.<o:p></o:p></span></td>
</tr>
</table>
<p><o:p></o:p><o:p></o:p><strong><span style="font-size: 9pt; color: #333333">On Research: Turning Ideas into Innovations</span></strong><span style="font-size: 9pt; color: #333333"><o:p></o:p></span><span style="font-size: 9pt; color: #333333">Sponsored by The Kauffman Foundation<o:p></o:p></span><span style="font-size: 9pt; color: #333333">Academic research centers are fertile ground for discovery of some of the Next Very Big Things. With the support of the Kauffman Foundation, DEMO is again reaching deep into the academic community to identify innovators working on some very big ideas.<o:p></o:p></span><span style="font-size: 12pt; color: #333333"><o:p></o:p></span><u><span style="font-size: 9pt; color: #333333">Panelists:</span></u><span style="font-size: 9pt; color: #333333"><o:p></o:p></span></p>
<p style="background: white 0% 50%; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial" class="MsoNormal"><span style="font-size: 9pt; color: #333333"><a href="http://www.demo.com/conferences/demo2008.html?t=6#Barlow"><strong><span>Steven M. Barlow</span></strong><span> </span></a>, PhD., Professor, SPLH<br />
Programs in Neuroscience, Human Biology, and Bioengineering<br />
Director, Communication Neuroscience Laboratories, University of Kansas</span></p>
<p><a href="http://www.demo.com/conferences/demo2008.html?t=6#Indeck"><strong><span>Ronald Indeck</span></strong><span> </span></a>, PhD., The Das Family Distinguished Professor of Electrical Engineering, School of Engineering and Applied Science, Washington University, St. Louis</p>
<p><a href="http://www.demo.com/conferences/demo2008.html?t=6#Papakonstantinou"><strong><span>Yannis Papakonstantinou</span></strong><span> </span></a>, Professor, Computer Science and Engineering, School of Engineering, University of California, San Diego and Founder, app2you.com<o:p></o:p><span style="font-size: 9pt; color: #333333">This discussion with the two academics went on a bit too long and I got the sense that audience was tuning out.<o:p></o:p></span><span style="font-size: 12pt; color: #333333"><o:p></o:p></span><strong><span style="font-size: 9pt; color: #333333">Virtualization . . .</span></strong><span style="font-size: 9pt; color: #333333"><o:p></o:p></span></p>
<p style="background: white 0% 50%; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial" class="MsoNormal"><span style="font-size: 9pt; color: #333333">Virtualization technology is at the center of more secure, more stable, more scalable IT infrastructure. These two products are leading that trend.</span></p>
<p><strong><u>Demonstrations by:</u></strong></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Citrix Sytems<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Streaming virtual desktops- can roll out virtual desktops remotely with a instant on logon and no real difference than a physical installation. If users open a presentation the application is dynamically automatically provisioned to the virtual environment.<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">StackSafe<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Virtualized pre-production testing. Trying to eliminate downtime in software applications. Cost effective staging and testing platform.<o:p></o:p></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p></o:p></span><strong><span style="font-size: 9pt; color: #333333">…. In a Virtual World</span></strong><span style="font-size: 9pt; color: #333333"><o:p></o:p></span></p>
<p style="background: white 0% 50%; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial" class="MsoNormal"><span style="font-size: 9pt; color: #333333">From virtual IT infrastructure to virtual entertainment . . . why indulge someone else’s second life when you can build a second, or third, life of your own?</span></p>
<p><strong><u>Demonstration by:</u></strong></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333"><a href="http://www.demo.com/demonstrators/demo2008/124741.html"><span style="color: #333333">SceneCaster</span></a><o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">First social media content creator to share within the browser in 3D. Sceneweaver creates new opportunities for 3D media on the web. Full in browser 3D experience.<o:p></o:p></span></td>
</tr>
</table>
<p><span style="font-size: 12pt; color: #333333"><o:p></o:p></span><strong><span style="font-size: 9pt; color: #333333">See it again for the first time</span></strong><span style="font-size: 9pt; color: #333333"><o:p></o:p></span></p>
<p style="background: white 0% 50%; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial" class="MsoNormal"><span style="font-size: 9pt; color: #333333">You may think you know these products, but we invite you to take a closer look, as each demonstrator unveils a new aspect that brings new dimension and import to these emerging products.</span></p>
<p><strong><u>Demonstrations by:</u></strong></p>
<table border="0" cellPadding="0" cellSpacing="0" style="border-collapse: collapse" class="MsoTableGrid">
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Livescribe, Inc.<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Smart pen - part of a mobile communications platform. Just begin writing on the special paper, and as you speak it records audio.<span> </span>You can scrub to the audio you recorded by just touching the area where you started speaking. It even does translation as you write! Books $5 each, 2Gb pen for $199. Neat! (see the video here- <a target="_blank" href="http://livescribe.com/smartpen/videos.html">http://livescribe.com/smartpen/videos.html</a>)<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Seesmic<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">Can push video to twitter as well as seesmic.com. Their marketing material calls this &#8220;the twitter of video.&#8221; Not too sure based on their demo (but a whole bunch of smart guys, including Arrington and Clavier have invested so what do I know?)<o:p></o:p></span></td>
</tr>
<tr>
<td width="199" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 149.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">MOLI, LLC<o:p></o:p></span></td>
<td width="391" vAlign="top" style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 293.4pt; padding-top: 0cm"><span style="font-size: 7pt; color: #333333">&#8220;Next generation social networking sit&#8221; and can allow you to control multiple profiles in one account. Can pe