I was taking a look at a bottle of shampoo the other day and remembered the story about how a Proctor and Gamble marketer came up with the concept of “Shampoo, rinse and repeat.” I have to ask: is this really better for the customer? Is it going to get an average customer’s hair twice as clean? Did they ask to use twice as much shampoo? According to the story, its probably more of a benefit for the manufacturer, than the customer.

In fact, this used to be the holy grail for marketing; selling more products that the customers maybe didn’t necessarily want. So I’m looking at maybe a return to traditional marketing where actually retailers and manufacturers ask customers what they want and give it to them.