While at the Mobile World Congress Shanghai conference, I had an opportunity to walk through a day like a Yapper, and it’s an eye-opening experience.
Launched in 2014, South Korea-based Yap is a location-based integrated online-to-offline (O2O) commerce and payments platform — and now, that means beacons.
Calling it a “breakthrough innovation for the indolent people of the world,” once deployed in stores or with other outlets, their Yap beacon will broadcast pop-up coupons, offers, memberships, other useful information, as well as an opportunity to purchase, as long as the Android app is installed but not necessarily turned on

Internet of Things