The internet of things (IoT) is only in its infancy, and it is already raising the bar for what consumers expect from their media experience. IoT promises unprecedented levels of personalization, easy access to content, and technology that enables unique, immersive experiences beyond what has been offered before.
In fact, as suggested in the EY report “Internet of Things: human-machine interactions that unlock possibilities,” IoT will not only change how consumers find content, it will change how content finds them