Freckle, an Internet of Things (IoT) beacon analytics firm, has announced a new partnership with AirKast, a popular mobile platform provider for publishers, which include ESPN, Cumulus Media, and CBS News Radio.
The introduction of Frickle SDK into AirKast’s wide selection of publishers, which number in the thousands, should provide more accurate location services for hyper-localized advertising campaigns.
Freckle says that AirKast (and other partners) will be able to “participate in pioneering beacon initiatives, which include attribution, analytics, messaging, retargeting, and insights