The Shop and Ride beacon and app system, powered by Xerox, is promising to deliver personalized, hyperlocal, mobile offers to transit riders based on their preferences and travel patterns.
Beacon technology placed in local bus shelters and at merchant sites communicates with the app so users are notified of existing offers in the area or at a particular store. With a single touch, riders can save a coupon to redeem it immediately or at a later time

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Internet of Things