Rapid technological change can be hard for small businesses to track. We speak to the experts about the trends shaping the futureEntrepreneurs need little convincing that technology is important, rapidly evolving, and likely to have a profound impact on their businesses. But keeping track of developments, and knowing where to focus one’s attention, is anything but straightforward. Analysts at PricewaterhouseCoopers (pdf) say the impact of constant technological breakthroughs represent a “megatrend” – a change so big that “every business should develop an emerging technology strategy”

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