In the near future, consumers might not choose a car based on its model or brand, but on the software and services connected to it, according to a new report from Lux Research.
The report comes one week after Uber debuted its self-driving fleet in San Francisco, providing customers that can’t afford Tesla’s with their first taste of autonomous driving.
See Also: Uber told to pull over self-driving fleet by California’s DMV
“The company is not offering ‘self-driving Fords’ or ‘self-driving Volvos’, even though that is, technically, what the vehicles are,” said Mark Bünger, VP of Research at Lux

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