Autonomous cars present a valuable opportunity for advertisers to grab the attention of potential consumers, who will no longer focus on driving the vehicle. As advertisers learned with mobile, there isn’t one correct way to approach a new platform, and things that worked in the past won’t always work in the future. With that in mind, advertisers must be flexible and willing to try something inventive to capture consumers

Tesla’s Enhanced Autopilot update should start to arrive on new Model S and X cars before the New Year, according to tweets from CEO Elon Musk. The update provides customers that picked the Enhanced Autopilot add-on, which costs $5,000, with most of the original Autopilot features. That includes an automatic steering, lane change, parking, emergency braking, collision avoidance, and remote summon

At its core, a smart city should be a safe city. However, with 54% of the world’s population living in urban areas today, and the addition of another 2.5 billion people to cities expected by 2050, achieving this goal has never been more challenging

The race to autonomous or self-driving cars is on. 2016 was the year that we not only lost some of our most beloved artists, we also witnessed startups and automakers put the pedal to the metal to get the attention of industry influencers, experts and consumers around the world. Google announced Waymo, its official foray into the autonomous space

Most wearables come with some form of fitness and health tracking, some make it the primary reason to purchase the device. Fitbit, Jawbone, and Garmin have sold millions of devices to health conscious consumers, but after a few months, a good chunk of these devices can be found gathering dust in cupboards or on eBay for a fraction of the price. To reduce the chances of dust gathering, a new study suggests wearable suppliers should add automated health tracking to their wearable and make the data available online