This article is the second part of our eight-part series about the importance of cross-cultural design, the first installment of which was published on February, 16 2017.
Uber’s failure in China, which ultimately led to its sale to its competitor, Didi Chuxing, was one of the most covered American business venture failures in China. Uber has had a large impact in America to the point that it continues to grab an increasing share of the ride sharing/taxicab market and has even influenced the overall culture

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