This article is part of a series about the importance of cross-cultural design, the first two installments of which were published on February 16-17, 2017.
eBay has been involved with China for a while, starting in 2004, so one can see an example of what the longer-term timeline looks like for a very successful American company trying to gain a foothold into China without guanxi. eBay absolutely lost its battle against the most similar Chinese company, Alibaba

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