This is the final installment of an eight-part series about the importance of cross-cultural design which examined several attempts by large, well-known American companies to expand their reach by marketing in China. As this series exposed, the bulk of those attempts have failed to achieve much success, even though China is the second largest economy in the world, and it described some primary reasons why they failed.  Set forth below is a summary of the primary lessons which can be drawn by other American companies to help them successfully sell there

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