In today’s digital age where customers are as likely to buy a product from an e-commerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by other retailers have made it an absolute necessity for a retail business to integrate data inputs from different channels and use to it define an omni-channel shopping experience.
See also: Is Amazon Go the sign of the downfall of the retail workforce?
As a Big Data and BI influencer, I have worked with a large number of businesses within and beyond the retail industry

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Internet of Things