Fitness and Activity trackers are on the rise, and now that the functionality has been figured out, many companies are looking to incorporate better designs that are more attractive and less sporty looking. With new competitors entering the market, smartwatches are beginning to be offered as fashionable accessories, rather than just basic health gadgets.  
See Also: IoT and fashion come together to properly accessorize
Apple, Samsung, Jawbone, Fitbit, and Garmin have all been in competition for some time, but now aesthetics are playing a role in the competition too

Internet of Things