I attended the interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key takeaway of the entire session was that customer experience is the beginning and the core of digital transformations – it is where it all begins.
T-Mobile and Hostelworld are completely different companies, but what kind of connects them is the fact that they both focused on customer experience when transforming their companies

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