Physical infrastructure is not the only driver of your ecommerce shipment anymore; data is an equally powerful navigator overhauling the logistics game. The rapid adoption of IoT technology is leading to an exponential surge in data. Concurrently, AI is pushing boundaries to process this vast influx of data, powering advanced analytics systems. Logistics, as we know, comprises various stakeholders along the supply chain, such as manufacturers, storage units, distributors, freight forwarders, and 3PL companies, among different third-party vendors. In today’s modern era, automated systems are required to comprehend the data-rich landscape and optimize the movement of shipments across the supply chain. IoT and analytics deliver exactly that, and the market sentiment is bullish. As per Allied Market Research, the global market value of IoT in transportation could break all records and reach $495 billion by 2030. In this article, we’ll highlight four noteworthy areas that are implementing IoT and analytics into logistics.