If your business wants to attract more qualified traffic and build your brand, then you need to think about the client’s journey. Today’s consumers are more informed and have more options than ever before when it comes to what they buy and how they buy it. See also: 5 effective and smart ways to do VR marketing today When a customer buys your product or service, that transaction is only one part of their entire experience with your company
Before I walked in the door of the 2016 Canadian Association of Marketing Professionals (CAMP) conference, I thought that I'd be seeing the regular line-up of speakers talking about marketing campaigns they worked on in the past year or so. Don’t get me wrong – I find that interesting, but more and more I am finding that I want more information on the results. Yes the tactics are interesting and sometimes cause the audience to chuckle, but who had to approve the campaign at the client? How was it presented? What sort of projections were used and how close were the actual results to drive whatever business objective the client had? However to my pleasant surprise, I found that the speakers as well as the attendees were extremely intelligent in their understanding of the current state of digital marketing and the need to get more granular in how to link back results to real metrics in the business.
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