• I have been a big believer in design and the benefits not only to consumers, but to the bottom line. There are various studies out there which show that there are direct financial benefits to “good” design but its interesting to see which companies are heading down the design path and for what reasons. In a recent Bloomberg article, HP is focusing on design to help it widen its lead over 2nd place Dell in terms of sales of computers. With an eye to Apple, it has started producing machines in a variety of colors and materials that challenge previous wisdom that computers are “boring beige boxes.” Taking a page from one of its competitors is nothing new in the

  • A week or so ago some colleagues and I were having a discussion about transparency. No not the transparency associated with clean windows, but more around how corporations interact with their customers. Not always an easy topic to discuss because most corporations guard their external profile with care to keep a consistent message lest customers get confused and disoriented about the goals of the company. But these days as so many people with a PC have access to reams of information on every available topic, it becomes difficult to separate what the 'official' postition of the company is from what is being written about them by customers and others. A case in point is illustrated by Dell's struggle to be