• Do big things with small teams Technology Mashups Word of Mouth Marketing 1. Expose yourself to harsh conditions o Less hardware, less features, less money o Practice in stress, practice disagreeing, do things people hate 2. Be a Nomad o Huns, Bulgars, Magyars, Pirates o Nomads don’t wander (migrate only 2x per year) Nomad Sedentary Mobile Settles Tents buildings o Martha Stewart’s smores, the value of hunger (always hungry) o Hot or Not – made it free to force it to survive o Bubbleshare (Albert gave most of his money to parents) 3. Efficiency o Good to great , hedgehog principle (what is your economic engine), Google profit per click (profit per X) o Strip away and measure – you