• I was taking a look at a bottle of shampoo the other day and remembered the story about how a Proctor and Gamble marketer came up with the concept of “Shampoo, rinse and repeat.” I have to ask: is this really better for the customer? Is it going to get an average customer's hair twice as clean? Did they ask to use twice as much shampoo? According to the story, its probably more of a benefit for the manufacturer, than the customer. In fact, this used to be the holy grail for marketing; selling more products that the customers maybe didn't necessarily want. So I'm looking at maybe a return to traditional marketing where actually retailers and manufacturers ask customers

  • A quick word on Word of Mouth Marketing Voice is tied to relationship. It works according to clusters- sticking together. Now this type of information can spread even faster online. The key is that you have to have something that your users care about- they must love the product It must go beyond reason; almost a religious interest like the Firefox versus Microsoft fervour in the browser wars (Part 2). You have to use storytelling, what people want to hear more of. Now all this cant exist in a vacuum; yu have to have a great product and be able to build awareness and excitement. In fact the move Crouching Tiger did this to great effect by creating exclusivity in