TOKYO - A theater audience in Japan will be sniffing their noses -- literally -- at a new Hollywood adventure film when it opens here later this month. A new service from a major telecommunications company, NTT Communications Corp., will synchronize seven different smells to parts of "The New World," starring Colin Farrell. A floral scent accompanies a love scene, while a mix of peppermint and rosemary is emitted during a tear-jerking scene. Joy is a citrus mix of orange and grapefruit, while anger is enhanced by a herb-like concoction with a hint of eucalyptus and tea tree. The smells waft from special machines under the seats in the back rows of two movie theaters, which create different fragrances by
OTTAWA (Reuters) - Budding Canadian film makers looking for a big break may want to think small -- about 2 inches by 2 inches to be exact -- organizers of Canada's first mobile film festival said Wednesday. Mobifest producers are looking for bite-sized films that are up to 60 seconds long and produced for viewing on cellphones and other handheld devices. "The big picture is that there's a billion (mobile) phones worldwide and an increasing percentage of them are playing back video," said Duncan Kennedy, president of Nownow Corp., which is producing the contest. "It's a new distribution channel for independent film making." Similar festivals, for what is dubbed "short attention span theater," have been launched in Portugal and Asia.