• I was thinking recently about all the work being done around "natural language" search with several startups (notably powerset.com and textdigger.com) looking to make everyone's search experience less frustrating. Let's face it; despite all the work going into algorythms behind the scene, I don't think that search today is significantly different than 5 years ago. You type in your word combos into the box and hope and pray that something relevant comes back in the first 10 entries on the page. Or you can repeat with a slightly different boolean combo. And still hope and pray... But maybe its not simply in the initial search terms that determine how successful the search for information will be. Maybe if we acknowledge that its really really hard to