• In the Wednesday Keynote Joost CTO Dirk-Willem van Gulik explained a bit about their service. Joost mostly behaves like normal TV. You can “channel up, channel down; volume up, volume down” (as described by a well known Cable Exec.) We can look at the screen to get an overall view of the service. The EPG on the left shows a fairly standard line-up which includes My Channels. However you can watch shows like a TV as well scrub back and forth like a PVR. Also since there are content objects you can tune into at any time it also behaves like VOD. The area at the top displays the content owner’s information and what’s really interesting is that after you